MULTI-BRAND FMCG ACTIVATION PLATFORM
Project Codes connects FMCG purchases with digital gaming value that is particularly relevant to Gen Z and Gen Alpha.
THE BUSINESS PROBLEM
Price, quality, availability and brand strength still matter. In categories where switching is easy, additional value can influence which product gets chosen today and whether the shopper returns to it later.
Project Codes does not simply reward one purchase. It rewards the behaviour the brand wants to encourage.
HOW IT WORKS
Choose a product on the shelf that carries the Project Codes label.
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MECHANIC EXAMPLES
These are examples, not fixed packages. Rules, thresholds, duration and product combinations are designed around the business objective.
PURCHASE CONTINUITY
Progress can be tied to defined checkpoints, encouraging repeat purchase and a shorter interval between purchases.
Business objective: repeat purchase and habit formation.MORE UNITS
A higher reward threshold can be attached to buying several units on one receipt rather than rewarding every unit equally.
Business objective: more units per purchase.QUANTITY + CONTINUITY
Frequency and quantity can be combined in one mechanic when both behaviours matter commercially.
Business objective: frequency and quantity together.CONNECTED PURCHASES
Non-competing products can be connected in a shared activation to encourage cross-brand purchase and greater basket value.
Business objective: cross-brand purchase.MARKETPLACE
Users redeem Project Codes diamonds for available in-game codes and digital gaming value in the local marketplace.
WHAT THE CLIENT BUYS
Project Codes is currently not a SaaS or self-service platform.
A predefined amount of digital value distributed to users through the activation.
Rules designed to encourage a specific purchase behaviour, such as repeat purchase, higher quantity or connected purchases.
Project Codes manages mechanic design, technical implementation, marketplace operations, reward availability, tracking and agreed reporting.
MULTI-BRAND MODEL
Users can earn Project Codes diamonds by purchasing products from different non-competing FMCG brands.
For the shopper, that means more opportunities to earn value. For the brand, it means being part of a broader system rather than an isolated one-off promotion.
More non-competing FMCG products. One local diamond balance. Digital gaming value the user chooses.NOT A TRADITIONAL PRIZE DRAW
Project Codes is built around progression. Users earn diamonds through purchases and mechanics, track progress and choose available gaming value in the marketplace.
The system can encourage repeat, larger and connected purchases instead of rewarding only a small number of winners.WHAT CAN BE MEASURED
Depending on the activation model and available data, reporting can include:
START WITH A CONTROLLED PILOT
A standard pilot can run for up to three months and is designed to test a clearly defined purchase behaviour in a controlled scope.
CASE STUDY
See the recorded Candy Universe MVP results that informed Project Codes: 10,250 registered users, 2,500 repeat customers and 12,000+ organic TikTok followers.
CATEGORY EXCLUSIVITY
The exact category definition, market and duration are defined by contract. Exclusivity is designed to protect the commercial value of the activation, not to make a broader market claim than the agreement supports.
FOR AGENCIES
The agency can retain strategy, creative, media and campaign management while Project Codes provides the mechanic, diamonds, technology, marketplace, operational delivery and agreed reporting.
BUSINESS LOGIC FIRST
The system is designed around a practical question: what additional reason can make a shopper choose the product again without turning every campaign into another generic discount or prize draw?
Boris Pezelj combines more than two decades of entrepreneurship, retail, sales, digital marketing and business-development experience with the development of Project Codes.
FAQ
No. It is a multi-brand FMCG activation platform. Users can earn shared Project Codes diamonds across participating non-competing brands.
No. They are platform value used to redeem available digital gaming codes.
No. The pilot is designed to test a defined mechanic and behaviour under agreed conditions. Business results depend on the product, market, execution and other factors.
No. The mechanic is designed around the product, business objective, budget and behaviour the brand wants to influence.
Yes. Roles and client communication are agreed with the agency in advance.
NEXT STEP
Share the product, market and business objective. We will tell you whether a pilot conversation is worth having.
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Detalji: Politika kolačića i Politika privatnosti.
