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FOR AGENCIES

Connect FMCG communication with actual purchase behaviour.

Project Codes can become an additional activation layer in an FMCG brief while the agency keeps the client relationship, strategy, creative and broader campaign management.

Discuss a partnership →

WHY ADD PROJECT CODES

When the client needs more than communication alone.

  • Connect the campaign to actual purchase
  • Encourage repeat or larger purchases
  • Add digital gaming value to the product
  • Create relevance for Gen Z and Gen Alpha
  • Enable multi-brand and cross-brand mechanics
  • Measure agreed purchase behaviours

THE AGENCY KEEPS

  • Client relationship
  • Campaign strategy
  • Creative concept
  • Design and production
  • Media planning
  • Communication channels
  • Influencers and PR
  • Broader campaign management

PROJECT CODES PROVIDES

  • Gamified mechanic design
  • Project Codes diamonds
  • Technical implementation
  • Local marketplace
  • Digital-code availability management
  • Project Codes operations
  • Usage tracking
  • Agreed reporting
Roles, client communication and how Project Codes is presented are agreed with the agency before the client is involved.

THREE WAYS TO START

From a live brief to a no-pressure platform introduction.

01

You have an active FMCG brief

Share the objective, product, market, timing and basic budget frame. We will assess whether Project Codes can be part of the solution.

02

You are preparing a pitch

We can develop the Project Codes layer together, with roles and partner protection agreed in advance.

03

You do not have a live project yet

We can walk through the platform, categories and cases where Project Codes may fit your clients.

CONFIDENTIALITY AND PARTNER PROTECTION

The working relationship is protected by rules agreed in advance.

Project Codes does not use an agency brief to bypass the agency and take over the client relationship. Communication, presentation and commercial roles are agreed before the FMCG client is involved.

FORM

Let’s see where Project Codes can strengthen your agency offer.

For agencies that want to understand the platform and identify situations where it has a real fit for FMCG clients.