GTM INSIGHTS
What Is a Go-to-Market Strategy and Which Decisions Does It Need to Cover?
A go-to-market strategy is not a campaign list. It connects decisions about the market, customer, offer, pricing, channels, sales and measurement.
Read article →GTM INSIGHTS
GTM decisions, growth and market execution without generic recipes.
Practical articles on go-to-market strategy, repeat purchase, loyalty models and the commercial decisions behind execution.
LATEST INSIGHTS
Three practical pieces to start with.
GTM INSIGHTS
A Shopper Chose Your Product Once. What Will Make Them Choose It Again?
Repeat purchase depends on product experience, availability, price, habit, communication and additional value working together.
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Why Not Every FMCG Brand Needs Its Own Loyalty App
When does a dedicated loyalty app make sense for an FMCG brand, and when are retailer, partner or multibrand models the more rational choice?
Read article →ORIGINAL PROJECT DATA
Candy Universe MVP: 15,000 installs from six stores.
A transparent case study with the recorded results, what they do and do not prove, and how the early MVP shaped the current Project Codes pilot model.
Read the case study →